Now more than ever, savvy consumers are making the web their first step on the path-to-purchase. And for most shoppers, retail websites have quickly become either the first or second stop in their pursuit of product research; User reviews, price comparisons and general product information are only a click away via desktop, laptop, tablet or smart phone. Therefore, as an increasing number of "in-market" shoppers begin to turn to your site to conduct product research (and not necessarily purchases), it’s critical to think beyond conversion and examine what your current monetization strategies are. Download our whitepaper Ecommerce Meets Monetization: Understanding the Publishing Role and it’s Financial Impact for why monetization is a necessary strategy for revenue growth.

The “In Market” Shopper

You Can Build Advertising Revenue, While Maintaining your Brand Equity

If "location, location, location" is just as important within an ecommerce store, how do retailers monetize the premium digital shelf space they own and the “in-market” shoppers they attract? It really comes down to understanding that not unlike online content destinations, they too attract a highly coveted audience, generate millions of monthly page views, and can diversify their revenue growth strategies by launching a complimentary paid merchandising or advertising program on their site. Contact Us to discuss your monetization opportunities today.