Yep, you heard it right. If you’re not considering your online store as a publishing platform in addition to a conversion platform, you’re missing out on a significant revenue opportunity.

Retailers big, small and mid-size all have a significant amount of traffic who come to browse and conduct product research. Only the coveted 3-5% of them convert to an actual purchase. It’s the 95-97% of the traffic that never ends up purchasing that online retailers need to monetize and brands want to target. DiJiPOP’s whitepaper, “Understanding Your Role as Publisher: eCommerce Monetization and its Critical Financial Impact” was published to give online retailers a 360 degree view of the monetization landscape and provide them education on how to define the best strategy for their business.

In this report, eCommerce business owners will learn:

• What it means to formally fill the role of publisher for their online business.
• How to fully realize their revenue potential by monetizing the digital shelf space on their site.
• How to take traditional paid merchandising or shopper marketing methods online.
• Why it's critical to look beyond converting visitors into buyers.

Download it for free now!

For additional questions on monetization strategies and services, DiJiPOP can help. Please contact us and we’ll be happy to start a dialogue on how to get your monetization strategy up and running.