Apr 27, 2011: "Taking Control of Your Digital Shelf Space, Part 1" -Retail Online Integration

It's an undisputed fact that a significant shift is occurring in the modern retail industry, with a substantial amount of consumer spending moving from in-store to online purchases. According to the U.S. Department of Commerce, e-commerce sales reached $165.4 billion in 2010. What's more, Forrester Research predicts that figure will reach $279 billion by 2015. When the experts point to growth of more than $100 billion in just five years, those involved in the retail ecosystem need to be prepared to effectively embrace this trend moving forward...
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Apr 21, 2011: "In-Store Practices a Must Online" -Retail Merchandiser

Two of the age-old questions on the minds of millions and millions of retailing and branding professionals worldwide can essentially be summarized like this: how do I get my product noticed by my target market, and how does this awareness ultimately translate into sales? Shelf space has been one of the most highly effective methods for achieving increased awareness for decades and, as a result, is naturally a top priority for retailers, brands, and retail merchandisers alike. An example of this in the physical retail environment is the eye-level or end-cap placement that is considered to be “prime real estate” in-store.
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Apr 20, 2011: "Creating Effective Merchandising Strategies" -Mobile Commerce Daily

According to the recent “Mobile Shopper Insights for 2011” report released by Adobe Scene7, 62 percent of consumers surveyed with connected mobile devices have made a purchase using their device, and many analysts believe that we are only at the beginning of the mobile shopping revolution. In fact, Barclays Capital predicts that U.S. mobile commerce sales are expected to hit $5.3 billion in 2011, up 83 percent from a year ago, and ABI Research predicts that $119 billion worth of goods and services will be purchased via a mobile phone by 2015.
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Mar 25, 2011: "Reading List w/ Ji Kim of DiJiPOP" -Practical eCommerce

In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. In this installment, we corresponded with Ji Kim, CEO and founder of DiJiPop, a Providence, R.I.-based digital-shopper-marketing provider for retailers. DiJiPop provides a platform for vendors and advertisers to pay for advantageous placement on a merchant's ecommerce site.
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Mar 17, 2011: "Interview with DiJiPOP Founder & CEO Ji Kim" in AdExchanger

"We are fixing the marketing spend for retailers and their vendor partners. 75% of all shoppers start at retail web sites, yet very few dollars are allocated to these digital shelves. For retailers offering these solutions, we give them the tools to scale these programs through automation. We define digital shelf space as the real estate on any retailer published information that's viewed on a digital display or web connected device..."
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Feb 24, 2011: "4 Hot Topics From eTail" -eMarketing & Commerce

E-commerce media, a form of online media that allows retailers to target shoppers with product-specifc ads on their sites, was another popular theme...DiJiPOP, a company that offers "digital shelf space solutions," announced that Wal-Mart Canada has selected it to power the digital shelf space monetization efforts of its Walmart.ca online property...
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Feb 22, 2011: PRESS RELEASE: Walmart Canada Selects DiJiPOP for Digital Shelf Space Monetization

DiJiPOP, a leading provider of on-demand digital shopper marketing technology solutions, today announced that Walmart Canada has selected the company to power the digital shelf space monetization efforts of its rapidly growing Walmart.ca online property. As a complement to Walmart Canada's current advertiser program, DiJiPOP's technology, which provides a fully automated platform to more effectively connect brand marketing dollars with digital shelf space, will integrate deeply with Walmart Canada's existing proprietary vendor portal -- allowing Walmart.ca vendors to reserve premium shelf space.
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Jan 1, 2011: "Online Location, Location, Location" -STORES Magazine

According to Kim, early results with several customers are showing notable returns. In one case, shopper marketing drove an 11 percent lift in incremental sales for the advertiser and retailer after implementing the DiJiPOP platform. For retailers that aren’t monetizing their digital shelf space, Kim says DiJiPOP can also build up to 5 percent of gross sales in new revenue with controlled, point-of-purchase placement for brands.
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Dec 23, 2010: "Retailers Next Big Thing: Mobile Shopper Marketing" -Mobile Marketer

It’s clear that having a mobile site is critical, but what more can you do? Recent technology platforms have become available which aim to automate the shopper marketing process for retailers, giving them the ability to run both paid and non-paid marketing programs on their mobile commerce sites. Utilizing this technology instantly empowers retailers and their vendor partners to push the right productions and promotions to the mobile shopper directly in market.
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Dec 13, 2010: PRESS RELEASE: DiJiPOP Announces Mobile Extension to Platform

With this new feature of the on-demand platform, retailers are empowered to run automated paid and non-paid marketing campaigns on their m-commerce sites. For advertisers, this extension will allow direct access and reservation of digital shelf space reaching the highly engaged on-the-go shopper. Within minutes, as opposed to weeks, brands can pay to insert chosen products or marketing into relevant pages on retailer's mobile web sites.
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Dec 6, 2010: PRESS RELEASE: DiJiPOP Closes Additional $1 Million Round

DiJiPOP, a leading on-demand shopper marketing technology platform, today announced the closing of its latest investment round of $1M, bringing total funds raised to date to $2M. The company was launched just over a year ago out of BetaSpring, a Rhode-Island based technology start up incubator. The funds will be used for sales and marketing expansion, technology development and creation of a client services division.
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Nov 4, 2010: WEBINAR: Digital Shopper Marketing Strategies for 2011

Ji Kim, Founder and CEO of DiJiPOP, will present "Why is Digital Shopper Marketing a Top 2011 Goal for Retailers and Brands?" on Tuesday, November 16 at 2:00 p.m. EST. In a short 30 minutes, Kim will discuss new shopper marketing strategies and why they've become the number one goal for brands and retailers in 2011.
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Nov 2, 2010: PRESS RELEASE: DiJiPOP Insight Unveiled

With DiJiPOP’s Insight™, the advertising 'toolbox' now includes a platform to manage client marketing dollars directly at the point of decision on retailer websites. “Brand awareness has its place, but what advertisers inherently require is a new avenue to show immediate lift in sales,” said Ji Kim, Founder and CEO, DiJiPOP. “Our system gives advertisers the power and scalability to strategically place digital marketing dollars that have direct response and drive immediate sales. Advertisers can spend in volume and guarantee shelf space on all of their retailer websites through one tool."
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Oct 25, 2010: "Make Cyber Monday Successful, Not Scary" -DMNews

Every year leading up to Black Friday and Cyber Monday, brands and retailers are pushing deals to capitalize on the shopping season and gain traffic and buyers to their websites. On average, traffic surges 43 percent on that Monday...For some sites, traffic even spikes to five times pre-holiday traffic levels during the thick of holiday season. What’s an online retailer to do with the massive spike in traffic? ...Ensuring retailers have a solid plan to monetize the virtual shelf space is critical to having a successful Cyber Monday.
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Oct 20, 2010: "Digital Shelf Space About Face" -Adotas

Shelf space. It’s a common term in the retail industry and it’s a subject that most retailers obsess on how to most effectively optimize and monetize. Dozens among the eTail Top 500 online retailers have started these programs but almost all participants run these programs manually, making these programs extremely difficult to manage and scale. Therefore, online retailers are not effectively monetizing this digital shelf space. In the following column, I will share my tips on how retailers should “about face” with respect to their online retail shelf strategies.
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Sep 21, 2010: PRESS RELEASE: DiJiPOP Unveils On-Demand Ad Marketplace for Digital Shopper Marketing

DiJiPOP, a leading on-demand shopper marketing platform and sales solution, today announced the general availability of its on-demand ad management platform for e-commerce which easily matches retailers' online advertising inventory with brands’ marketing initiatives...DiJiPOP’s proprietary POP Technology™ automates the digital shopper marketing process. Within minutes as opposed to weeks, brands can pay to insert chosen products or marketing into relevant pages on retailer web sites. The on-demand platform creates product ads dynamically and allows advertisers to manage, analyze and optimize campaigns in real time.
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