take control of your

digital shelf space

.

story + leadership

careers + internships

Merchandising, Advertising, Technology.
DiJiPOP brings all three together.

DiJiPOP is a shopper marketing media and technology company that monetizes and targets online shopping traffic for retailers and advertisers.

We develop, sell, and manage ad programs on leading ecommerce websites, inclusive of non-competitive IAB standard banners or paid product placements equivalent to end caps or eye-level shelf space. We offer retailers sales representation as well as a SaaS platform for monetizing any digital shelf space. We offer advertisers the ability to target shoppers with intent to buy, at the digital point-of-purchase.

leadership
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Ji Kim Wiliam Cesare Kristin Barclay
Christopher J. Daft Brook Richards

Christopher J. Daft
Vice President of Operations

Chris comes to DiJiPOP with 18 years of senior executive team and business operations management experience. From overseeing the day-to-day organizational activities to executing corporate strategy, Chris has been instrumental in developing methods that make organizations more prolific. With a background as a consultant, Chris' expertise lies in business development, finance, and risk management. Prior to joining DiJiPOP Chris worked with multiple start-ups, serving as Vice President of Operations for Industrial Health Strategies and Aces Technologies.

Chris' role at DiJiPOP is to provide operational steering and oversight of all business activities (tactical and strategic); including corporate strategies, human resources/talent management; sales & customer relations, and company finances. His experience and expertise with emerging technology start-ups is providing DiJiPOP a solid compass for continued growth and leadership in the digital shopper marketing space.

Chris holds an M.B.A. in Organizational Leadership & Finance and can kill it when handed a guitar. He currently resides in East Providence, RI with his wife and three children.

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