Monetization. Webster’s dictionary defines it as "To utilize something of value as a source of profit." At DiJiPOP we define it as a strategic initiative to reveal and power the advertising opportunity of your ecommerce site. For many online retailers, “advertising” represents the antithesis of what every online retailer lives and breathes. But online retailers can monetize their digital shelf space without sacrificing the experience they’ve worked so hard to cultivate for their shoppers.

Media Representation that Compliments your #1 Goal, to Sell Product.

Retailers Selling Multiple Consumer Brands: Can monetize via paid product placements (the equivalent of online end-caps or eye-level shelf space) We work with your merchant team and your consumer brands to instill a premiere online co-op advertising program. New opportunities for your brands, new revenue for you.

Private Label and Multi-Brand Retailers: Can monetize via non-competitive advertising that compliments the brand experience We work with your site merchant , management, and branding teams to hand select complimentary advertisers who enhance your experience vs. retract.

Media Representation – What’s Included:

The Next Generation Site Monetization Partner

• Site Monetization Assessment: work with you to determine the maximum ad revenue you can generate.
• Development of Customized Ad Programs: creation of ad packages, setting of rates, and media kit development.
• Controlled Advertiser Target List: hand selection of the right, “on-brand” advertisers to compliment your user experience.
• Media Sales Outreach: sales towards approved advertiser list via vendors, agencies, and direct brand sales.
• Campaign Management & Customer Service: Handling of all insertion orders and billing, reservation of campaigns, and providing metrics.
• Contact Us to conduct a small, no risk test to prove strategic monetization doesn’t cannibalize product sales.