Managing your digital shelf space should be easy, that’s why we developed advertising technology specific for online retailers. In the past, merchandising and ad management for retailers could take days, or even weeks, to accomplish. With Shelf Manager™ retailers can now serve dynamic, on-the-fly product placements and banners into all their relevant digital shelf space. They have the power to react quickly to their business needs and maximize their profit potential with a streamlined workflow and automated technology. Coupled with Shelf Insight™ analytics, retailers are equipped to run successful optimization and monetization strategies on demand.
| Solution | Media Representation |
CMS Publisher |
Private Paid Platform |
Open Paid Platform |
|
| Merchandise Manager |
Optional | ||||
| Ad Manager |
Optional | ||||
| Ad Marketplace |
Optional |
| Features | Benefits |
| Automation: | Manage 1000s of dynamic merchandising or advertising campaigns at once. |
| Intelligence: | Maximize shopper conversion with built-in bid winning (optional) and targeting. |
| Campaign Management: | Control all shelf space, paid shelf space rates, optional bidding functionality, vendor access and approval of all campaigns. |
| Integration: | Go live quickly and seamlessly with tag (JavaScript) or tagless (web service API into your current CMS system) integration. |
| Analytics: | Analyze shopper engagement, conversion and overall ROI with Shelf InsightTM analytics. |